000 00469nam a2200169Ia 4500
008 180528s9999 xx 000 0 und d
020 _a9780070474093
040 _cSerosoft Solutions
100 _aParameswaran M. G.
245 0 _aUnderstanding Consumers Building Powerful Brands Using Consumer Research
260 _aNew Delhi
260 _bTata Mcgraw Hill Education Private Limited
260 _c2003
300 _a234
546 _aEnglish
942 _cLeding
999 _c7146
_d7146