000 00452nam a2200169Ia 4500
008 180528s9999 xx 000 0 und d
020 _a9780743249386
040 _cSerosoft Solutions
100 _aAaker David A
245 0 _aBrand Portfolio Strategy : Creating Relevance Differentiation Energy Leverage And Clarity
260 _aLondon
260 _bSimon & Schuster
260 _c2004
300 _a348
546 _aEnglish
942 _cLeding
999 _c7294
_d7294