000 00449nam a2200169Ia 4500
008 180528s9999 xx 000 0 und d
020 _a97814221211153
040 _cSerosoft Solutions
100 _aZaltman Gerald
245 0 _aMarketing Metaphoria : What Deep Metaphors Reveal About The Minds Of Consumers
260 _aBoston
260 _bHarvard Business Press
260 _c2008
300 _a230
546 _aEnglish
942 _cLeding
999 _c7327
_d7327