000 00651nam a2200217Ia 4500
003 UWSBK
005 20220223102803.0
008 180528s9999 xx 000 0 und d
020 _a9788131505182
082 _223
_a658.8
_bBAR
100 _aBaran, Roger J.
_eaut
245 0 _aCustomer relationship management
_cby Roger J Baran, Robert J Galka and Daniel P Strunk
260 _aNew Delhi
_bCengage Learning
_c2011
300 _a308p.
650 _aCustomer relations--Management
650 _aRelationship marketing
650 _aIndustrial management
700 _aGalka, Robert J
_eaut
700 _aStrunk, Daniel P
_eaut
942 _cBK
_2ddc
999 _c8141
_d8141