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_223 _a658.83 _bZIK |
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_aZikmund, William G. _eaut |
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_aEssentials of marketing research _cby William G. Zikmund and Barry J Babin |
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| 250 | _a3rd ed. | ||
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_aNew Delhi _bCengage Learning _c2007 |
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| 300 | _axvii,414p. | ||
| 650 | _aMarketing research | ||
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_aBabin, Barry J _eaut |
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