000 00538nam a2200181Ia 4500
003 UWSBK
005 20220223131029.0
008 180528s9999 xx 000 0 und d
020 _a9788131506547
082 _223
_a658.8
_bSIR
100 _aSirgy, M. Joseph
_eaut
245 0 _a Integrated marketing communications:
_ba strategic approach
_cby M. Joseph Sirgy and Don R Rahtz
260 _aNew Delhi
_c2008
_bCengage Learning
300 _a362p.
650 _aCommunication in marketing
700 _aRahtz, Don R
_eaut
942 _cBK
_2ddc
999 _c8145
_d8145