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020 _a9780070603950
082 _223
_a658.8
_bLAL
100 _aLal, Rajiv
_eaut
245 0 _aMarketing management :
_btext and cases
_cby Rajiv Lal, John A Quelch and V Kasturi Rangan
260 _aNew Delhi
_c2008
_bTata McGraw - Hill
300 _axiii,812p.
650 _aMarketing--Management
700 _aQuelch, John A
_eaut
700 _aRangan, V Kasturi
_eaut
942 _cBK
_2ddc
999 _c8182
_d8182