| 000 | 00639nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | UWSBK | ||
| 005 | 20220316133707.0 | ||
| 008 | 180528s9999 xx 000 0 und d | ||
| 020 | _a0029001013 | ||
| 082 |
_223 _a658.827 _bAAK |
||
| 100 |
_aAaker, David A. _eaut |
||
| 245 | 0 |
_aManaging brand equity: _bcapitalizing on the value of a brand name _cby David A. Aaker |
|
| 260 |
_aNew York _c1991 _bThe Free Press |
||
| 300 | _axiii,299p. | ||
| 650 | _aBrand name products--Valuation--Management | ||
| 650 | _aIntangible property--Valuation--Management | ||
| 650 | _aBrand name products | ||
| 650 | _aIntangible property | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c8288 _d8288 |
||