| 000 | 00594nam a2200193Ia 4500 | ||
|---|---|---|---|
| 003 | UWSBK | ||
| 005 | 20220301115018.0 | ||
| 008 | 180528s9999 xx 000 0 und d | ||
| 020 | _a9781422121153 | ||
| 082 |
_223 _a658.8 _bZAL |
||
| 100 |
_a Zaltman, Gerald _eaut |
||
| 245 | 0 |
_aMarketing metaphoria: _bwhat deep metaphors reveal about the minds of consumers _cby Gerald Zaltman and Lindsay H. Zaltman |
|
| 260 |
_aBoston _c2008 _bHarvard Business Press |
||
| 300 | _axxi,230p. | ||
| 650 | _aConsumer behavior | ||
| 650 | _aMetaphor | ||
| 700 |
_aZaltman, Lindsay H. _eaut |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c8296 _d8296 |
||