000			00813nam a2200265Ia 4500
003			UWSBK
005			20220309141037.0
008			180528s9999 xx 000 0 und d
020			_a9788131725979
082			_223 _a658.8 _bLOV
100			_aLovelock, Christopher _eaut
245		0	_aServices marketing: _cby Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee _bpeople, technology, strategy
250			_a6th ed
260			_aDelhi _c2010 _bPearson
300			_axx,637p.
650			_aService industries--Marketing
650			_aProfessions--Marketing
650			_aMarketing--Management
650			_aCustomer services--Marketing
650			_aCustomer services
650			_aRelationship marketing
700			_aWirtz, Jochen _eaut
700			_aChatterjee, Jayanta _eaut
942			_cBK _2ddc
999			_c8311 _d8311