000			00753nam a2200241Ia 4500
003			UWSBK
005			20220309100651.0
008			180528s9999 xx 000 0 und d
020			_a9780070660076
082			_223 _a658.8 _bZEI
100			_aZeithaml, Valarie A _eaut
245		0	_aServices marketing: _bintegrating customer focus across the firm _cby Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit
250			_a4th ed.
260			_aNew Delhi _c2010 _bTata McGraw - Hill
300			_axxix,743p.
650			_aService industries--Marketing
650			_aCustomer services
650			_aMarketing
700			_aBitner, Mary Jo _eaut
700			_aGremler, Dwayne D. _eaut
700			_aPandit,Ajay _eaut
942			_cBK _2ddc
999			_c8445 _d8445