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| 003 | UWSBK | ||
| 005 | 20220316114904.0 | ||
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| 020 | _a9788131503881 | ||
| 082 |
_223 _a659.1 _bSHI |
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| 100 |
_aShimp Terence A _eaut |
||
| 245 | 0 |
_aAdvertising and promotion: _ban IMC approach _cby Terence A Shimp |
|
| 260 |
_aNew Delhi _bCengage Learing _c2011 |
||
| 300 | _a650p. | ||
| 650 | 0 | _aBranding | |
| 650 | 0 | _aMarketing | |
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| 942 |
_cBK _2ddc |
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| 999 |
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