| 000 | 00690nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | UWSBK | ||
| 005 | 20220316104025.0 | ||
| 008 | 180528s9999 xx 000 0 und d | ||
| 020 | _a9780070144965 | ||
| 082 |
_223 _a659.1 _bBEL |
||
| 100 |
_aBelch,George E _eaut |
||
| 245 | 0 |
_aAdvertising and promotion: _ban integrated marketing communications perspective _cby George E Belch, Michael A Belch and Keyoor Purani |
|
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi _c2010 _bTata McGraw Hill |
||
| 300 | _axxxiii,1075p. | ||
| 650 | _aMarketing | ||
| 650 | _aBrand Management | ||
| 650 | _aAdvertising | ||
| 700 |
_aBelch, Michael A _eaut |
||
| 700 |
_aPurani, Keyoor _eaut |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c8586 _d8586 |
||