| 000 | 00602nam a2200205Ia 4500 | ||
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| 003 | UWSBK | ||
| 005 | 20220316123227.0 | ||
| 008 | 180528s9999 xx 000 0 und d | ||
| 020 | _a8175541091 | ||
| 082 |
_223 _a658.8 _bKAP |
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| 100 | 1 |
_aKapferer, Jean-Noël _eaut |
|
| 245 | 0 |
_aStrategic brand management: _bcreating and sustaining brand equity long term _cby Jean-Noël Kapferer |
|
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi _c2009 _bKogan Page |
||
| 300 | _a443p. | ||
| 650 | _aBrand name products--Management | ||
| 650 | _aProduct management | ||
| 650 | _aStrategic planning | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c8599 _d8599 |
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