| 000 | 00758nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | UWSBK | ||
| 005 | 20220308135559.0 | ||
| 008 | 180528s9999 xx 000 0 und d | ||
| 020 | _a9780070700994 | ||
| 082 |
_223 _a658.8 _bZEI |
||
| 100 |
_a Zeithaml, Valarie A. _eaut |
||
| 245 | 0 |
_aServices marketing: _cby Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit _bintegrating customer focus across the firm |
|
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi _c2011 _bTata McGraw Hill |
||
| 300 | _axxvii,763p. | ||
| 650 | _aService industries--Marketing | ||
| 650 | _aCustomer services | ||
| 650 | _aMarketing | ||
| 700 |
_aBitner, Mary Jo _eaut |
||
| 700 |
_aGremler, Dwayne D. _eaut |
||
| 700 |
_aPandit, Ajay _eaut |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c8631 _d8631 |
||