| 000 | 00586nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c8995 _d8995 |
||
| 003 | OSt | ||
| 005 | 20190315170058.0 | ||
| 008 | 180817b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788131756898 | ||
| 100 |
_4Author _aKeller, Kevin Lane _932 _eaut |
||
| 245 |
_aStrategic Brand Management : _bBuilding, Measuring, and Managing Brand Equity |
||
| 250 | _a3 | ||
| 260 |
_aDelhi _bPearson _c2011 |
||
| 300 | _a695p. | ||
| 650 | _xBrand Management- Marketing | ||
| 700 | 1 |
_9271 _aParameswaran, M.G. _eaut |
|
| 700 | 1 |
_9272 _aJacob, Isaac _eaut |
|
| 942 |
_2ddc _cBK _e3 _h658.8 |
||