Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity - New Delhi Pearson 2019 - 586
9789332542204
Strategic brand management
building, measuring, and managing brand equity
658.827 / KEL
Strategic brand management : building, measuring, and managing brand equity - New Delhi Pearson 2019 - 586
9789332542204
Strategic brand management
building, measuring, and managing brand equity
658.827 / KEL