Strategic brand management : building, measuring, and managing brand equity (Record no. 14507)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00623nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190509121545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190509b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 658.827 |
| Item number | KEL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| 9 (RLIN) | 32 |
| Name of author | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : building, measuring, and managing brand equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 586 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 483 |
| Subject heading | Strategic brand management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 484 |
| Subject heading | building, measuring, and managing brand equity |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| 9 (RLIN) | 485 |
| Author name | Parameswaram, M.G |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| 9 (RLIN) | 486 |
| Author name | Ambi, Jaob, Isaac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Purchase price (after disc. etc) | Total Checkouts | Total Renewals | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type | Collection code | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Law | Unitedworld School of Law | General Stacks | 09/05/2019 | Nilesh book center | 829.00 | 1 | 2 | 658.827 KEL | L04813 | 25/03/2023 | 28/01/2023 | 09/05/2019 | Books | ||||||
| Dewey Decimal Classification | Unitedworld School of Law | Unitedworld School of Law | General Stacks | 09/05/2019 | Nilesh book center | 829.00 | 2 | 658.827 KEL | L04814 | 07/09/2021 | 27/08/2021 | 09/05/2019 | Books | |||||||
| Dewey Decimal Classification | Unitedworld School of Law | Unitedworld School of Law | General Stacks | 09/05/2019 | Nilesh book center | 829.00 | 658.827 KEL | L04815 | 26/09/2024 | 09/05/2019 | Books | |||||||||
| Dewey Decimal Classification | Unitedworld School of Law | Unitedworld School of Law | General Stacks | 09/05/2019 | Nilesh book center | 829.00 | 658.827 KEL | L04816 | 09/05/2019 | 09/05/2019 | Books | |||||||||
| Dewey Decimal Classification | Not For Loan | Unitedworld School of Law | Unitedworld School of Law | UWSL Course Reserves | 09/05/2019 | Nilesh book center | 829.00 | 658.827 KEL | L04817 | 09/05/2019 | 09/05/2019 | Books | CR | Course Reserve |