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Consumer behaviour: insights from Indian market

Majumdar, Ramanuj

Consumer behaviour: insights from Indian market by Ramanuj Majumdar - Delhi PHI Learning 2015 - ix,350p.+1 CD

ISBN: 9788120339637 Rs 475/-

Subjects--Topical Terms:
Consumer behavior
Marketing
Market segmentation
Consumer markets

Dewey Class. No.: 658.8 / MAJ

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