Consumer behaviour: (Record no. 17943)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210928094951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210925b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120339637 |
| Printed Price | Rs 475/- |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Class No. | 658.8 |
| Item number | MAJ |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Majumdar, Ramanuj |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour: |
| Sub-title | insights from Indian market |
| Statement of responsibility | by Ramanuj Majumdar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Delhi |
| Name of publisher | PHI Learning |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | ix,350p.+1 CD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Market segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Consumer markets |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Checked out | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/09/2021 | K M Enterprise | 658.8/MAJ | K01720 | 25/09/2021 | 25/09/2021 | Books | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/09/2021 | K M Enterprise | 1 | 658.8/MAJ | K01721 | 14/09/2023 | 25/09/2021 | Books | 25/09/2023 | 14/09/2023 |