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Building strong brands

Aaker, David A

Building strong brands by David A Aaker - London Pocket Books 1996 - ix,380p.

ISBN: 9780743232135

Subjects--Topical Terms:
Brand name products--Management
Brand name products--Valuation--Management
Intangible property--Valuation--Management

Dewey Class. No.: 658.827 / AAK

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