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Building strong brands (Record no. 18151)

MARC details
000 -LEADER
fixed length control field	00570nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	UWSBK
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220321110803.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180528s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780743232135
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
DDC Edition No.	23
Class No.	658.827
Item number	AAK
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author	Aaker, David A
Role	Author
245 #0 - TITLE STATEMENT
Title	Building strong brands
Statement of responsibility	by David A Aaker
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	London
Name of publisher	Pocket Books
Date of publication	1996
300 ## - PHYSICAL DESCRIPTION
No. of pages	ix,380p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	Brand name products--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	Brand name products--Valuation--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	Intangible property--Valuation--Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan (e.g. reference copy)	Home library	Current library	Date acquired	Total Checkouts	Full call number	Accession No	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Unitedworld School of Business, Kolkata	Unitedworld School of Business, Kolkata	21/03/2022		658.827 AAK	K00503	21/03/2022	21/03/2022	Books