Strategic brand management: building, measuring and managing brand equity
Keller, Kevin Lane
Strategic brand management: building, measuring and managing brand equity by Kevin Lane Keller, Vanitha Swaminathan, Ambi M. G. Parameswaran and Isaac C. Jacob - 5th ed. - Noida Pearson 2022 - xxx,642p.
9789353946135
Brand name products--Management
Product management
Brand name products
658.8 / KEL
Strategic brand management: building, measuring and managing brand equity by Kevin Lane Keller, Vanitha Swaminathan, Ambi M. G. Parameswaran and Isaac C. Jacob - 5th ed. - Noida Pearson 2022 - xxx,642p.
9789353946135
Brand name products--Management
Product management
Brand name products
658.8 / KEL