Strategic brand management: (Record no. 19489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00796nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221115122112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221115b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353946135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | KEL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Keller, Kevin Lane |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: |
| Sub-title | building, measuring and managing brand equity |
| Statement of responsibility | by Kevin Lane Keller, Vanitha Swaminathan, Ambi M. G. Parameswaran and Isaac C. Jacob |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Date of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxx,642p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Brand name products--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Brand name products |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Swaminathan, Vanitha |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Parameswaran,Ambi M. G. |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Jacob, Isaac C. |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 14/11/2022 | 1 | 658.8/KEL | K02151 | 30/11/2022 | 15/11/2022 | 15/11/2022 | 15/11/2022 | Books | Reference copy |