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Strategic brand management: building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management: building, measuring and managing brand equity by Kevin Lane Keller - 2nd ed. - New Delhi PHI 2003 - xxvii,788p.

ISBN: 8120323092

Subjects--Topical Terms:
Brand name products--Management
Product management
Brand name products

Dewey Class. No.: 658.8 / KEL

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