Strategic brand management: building, measuring and managing brand equity by Kevin Lane Keller

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Material type: Text

TextPublication details: New Delhi PHI 2003Edition: 2nd edDescription: xxvii,788pISBN:

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Holdings
Item type	Home library	Call number	Status	Notes	Date due	Barcode	Item holds
Books	Unitedworld School of Business, Kolkata	658.8/KEL (Browse shelf(Opens below))	Available	Reference copy		K02184

Total holds: 0

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