Brand leadership
Aaker, David A.
Brand leadership by David A. Aaker and Erich Joachimsthaler - London Pocket Books 2009 - xii,351p.
9781847398352
Brand name products--Management
Branding (Marketing)
658.827 / AAK
Brand leadership by David A. Aaker and Erich Joachimsthaler - London Pocket Books 2009 - xii,351p.
9781847398352
Brand name products--Management
Branding (Marketing)
658.827 / AAK