Brand leadership (Record no. 19743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00554nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230608145758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230608b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781847398352 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.827 |
| Item number | AAK |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Aaker, David A. |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Brand leadership |
| Statement of responsibility | by David A. Aaker and Erich Joachimsthaler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | London |
| Name of publisher | Pocket Books |
| Date of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xii,351p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Brand name products--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Branding (Marketing) |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Joachimsthaler,Erich |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 06/06/2023 | 2 | 658.827/AAK | K02253 | 29/02/2024 | 11/01/2024 | 08/06/2023 | Books | Reference copy |