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Advertising and Imc: principles and practice

Moriarty, Sandra

Advertising and Imc: principles and practice by Sandra Moriarty...et. al. - 11th ed. - Noida Pearson 2022 - 664p.

ISBN: 9789390394937

Subjects--Topical Terms:
Communication in marketing
Sales promotion
Advertising

Dewey Class. No.: 659.1 / MOR

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