Marketing Metaphoria : What Deep Metaphors Reveal About The Minds Of Consumers
Zaltman Gerald
Marketing Metaphoria : What Deep Metaphors Reveal About The Minds Of Consumers - Boston Harvard Business Press 2008 - 230
English
97814221211153
Marketing Metaphoria : What Deep Metaphors Reveal About The Minds Of Consumers - Boston Harvard Business Press 2008 - 230
English
97814221211153