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Basic marketing: a global-managerial approach

Perreault, William D.

Basic marketing: a global-managerial approach by William D. Perreault and E Jerome McCarthy - 15th ed. - New Delhi Tata McGraw - Hill 2007 - xviii,844p.

ISBN: 9780070620186

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / PER

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