Basic marketing: (Record no. 8169)
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000 -LEADER | |
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fixed length control field | 00579nam a2200193Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | UWSBK |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220309155138.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180528s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780070620186 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
DDC Edition No. | 23 |
Class No. | 658.8 |
Item number | PER |
100 ## - FIRST AUTHOR (IF A PERSON) | |
Name of author | Perreault, William D. |
Role | Author |
245 #0 - TITLE STATEMENT | |
Title | Basic marketing: |
Sub-title | a global-managerial approach |
Statement of responsibility | by William D. Perreault and E Jerome McCarthy |
250 ## - EDITION STATEMENT | |
Edition statement | 15th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication | New Delhi |
Date of publication | 2007 |
Name of publisher | Tata McGraw - Hill |
300 ## - PHYSICAL DESCRIPTION | |
No. of pages | xviii,844p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject heading | Marketing--Management |
700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
Author name | McCarthy, E Jerome |
Role | Author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Total Checkouts | Date last checked out |
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Dewey Decimal Classification | Not For Loan | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 0.00 | 658.8/PER | K00136 | 01/06/2018 | 01/06/2018 | Reference | |||||
Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 0.00 | 658.8/PER | K00137 | 17/08/2022 | 01/06/2018 | Books | 2 | 03/08/2022 |