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Advertising management

Batra, Rajeev

Advertising management by Rajeev Batra, John G. Myers and David A. Aaker - 5th ed. - New Delhi Pearson Education 2009 - 768p.

ISBN: 9788177588507

Subjects--Topical Terms:
Advertising--Management
Advertising

Dewey Class. No.: 659.1 / BAT

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