Advertising management (Record no. 8327)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220316162223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788177588507 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 659.1 |
| Item number | BAT |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Batra, Rajeev |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management |
| Statement of responsibility | by Rajeev Batra, John G. Myers and David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Date of publication | 2009 |
| Name of publisher | Pearson Education |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 768p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Advertising--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Advertising |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Myers, John G. |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Aaker, David A. |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Total Checkouts | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 0.00 | 659.1/BAT | K00598 | 01/06/2018 | 01/06/2018 | Books | |||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 24/08/2012 | 0.00 | 659.1/BAT | K00599 | 01/06/2018 | 01/06/2018 | Books | |||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/08/2018 | 659.1/BAT | K00600 | 24/03/2022 | 31/08/2018 | Books | 2 | 1 | 17/03/2022 | |||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/08/2018 | 659.1/BAT | K01169 | 24/03/2022 | 31/08/2018 | Books | 1 | 1 | 04/03/2022 | |||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/08/2018 | 659.1/BAT | K01170 | 31/08/2018 | 31/08/2018 | Books |