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Why we buy : the science of shopping

Underhill, Paco

Why we buy : the science of shopping by Paco Underhil - New York Simon & Schuster 2000 - 255p.

ISBN: 9780684849140

Subjects--Topical Terms:
Consumer behavior
Marketing research
Shopping--Psychological aspects
Marketing--Planning

Dewey Class. No.: 658.8 / UND

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