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Why we buy : (Record no. 8383)

MARC details
000 -LEADER
fixed length control field	00572nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	UWSBK
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220216161146.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180528s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780684849140
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
DDC Edition No.	23
Class No.	658.8
Item number	UND
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author	Underhill, Paco
Role	Author
245 #0 - TITLE STATEMENT
Title	Why we buy :
Sub-title	the science of shopping
Statement of responsibility	by Paco Underhil
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication	New York
Name of publisher	Simon & Schuster
Date of publication	2000
300 ## - PHYSICAL DESCRIPTION
No. of pages	255p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	Shopping--Psychological aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject heading	Marketing--Planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan (e.g. reference copy)	Home library	Current library	Date acquired	Full call number	Accession No	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Unitedworld School of Business, Kolkata	Unitedworld School of Business, Kolkata	21/08/2018	658.8/UND	K00750	21/08/2018	21/08/2018	Books