Consumer Behaviour and Branding:
KUMAR, S. Ramesh
Consumer Behaviour and Branding: Concepts, Readings and Cases - 1 - New Delhi Pearson Education 2009 - 280
9788131722367
--Marketing-Consumer Behaviour-Branding
Consumer Behaviour and Branding: Concepts, Readings and Cases - 1 - New Delhi Pearson Education 2009 - 280
9788131722367
--Marketing-Consumer Behaviour-Branding