Consumer Behaviour and Branding: (Record no. 8479)
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000 -LEADER | |
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fixed length control field | 00528nam a2200205Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180827144858.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180528s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131722367 |
100 ## - FIRST AUTHOR (IF A PERSON) | |
Name of author | KUMAR, S. Ramesh |
245 #0 - TITLE STATEMENT | |
Title | Consumer Behaviour and Branding: |
Sub-title | Concepts, Readings and Cases |
250 ## - EDITION STATEMENT | |
Edition statement | 1 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication | New Delhi |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher | Pearson Education |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
No. of pages | 280 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
General subdivision | Marketing-Consumer Behaviour-Branding |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Edition | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Accession No | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 27/08/2018 | K00938 | 26/07/2023 | 27/08/2018 | Books |