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Advertising and promotion: an IMC approach

Shimp Terence A

Advertising and promotion: an IMC approach by Terence A Shimp - New Delhi Cengage Learing 2011 - 650p.

ISBN: 9788131503881

Subjects--Topical Terms:
Branding
Marketing
Advertising

Dewey Class. No.: 659.1 / SHI

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