Advertising and promotion: (Record no. 8551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00506nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220316114904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131503881 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 659.1 |
| Item number | SHI |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Shimp Terence A |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Sub-title | an IMC approach |
| Statement of responsibility | by Terence A Shimp |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Cengage Learing |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 650p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Branding |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Full call number | Accession No | Date last seen | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 29/08/2018 | 659.1/SHI | K01090 | 29/08/2018 | 29/08/2018 | Books | ||||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 29/08/2018 | 659.1/SHI | K01114 | 27/04/2021 | 29/08/2018 | Books | 1 | 20/04/2021 |