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Marketing research: an applied orientation

Malhotra, Naresh K

Marketing research: an applied orientation by Naresh K Malhotra and Satyabhusan Dash - 5th ed. - Delhi Pearson Education 2010 - xxxi,859p.

ISBN: 9788131723173

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology
Consumers--Research

Dewey Class. No.: 658.83 / MAL

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