Marketing research: (Record no. 8563)
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000 -LEADER | |
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fixed length control field | 00640nam a2200217Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | UWSBK |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220218113707.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180528s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131723173 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
DDC Edition No. | 23 |
Class No. | 658.83 |
Item number | MAL |
100 ## - FIRST AUTHOR (IF A PERSON) | |
Name of author | Malhotra, Naresh K |
Role | Author |
245 #0 - TITLE STATEMENT | |
Title | Marketing research: |
Sub-title | an applied orientation |
Statement of responsibility | by Naresh K Malhotra and Satyabhusan Dash |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication | Delhi |
Date of publication | 2010 |
Name of publisher | Pearson Education |
300 ## - PHYSICAL DESCRIPTION | |
No. of pages | xxxi,859p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject heading | Marketing research |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject heading | Marketing research--Methodology |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject heading | Consumers--Research |
700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
Author name | Dash,Satyabhusan |
Role | Author |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Date last seen | Date last checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 22/08/2018 | 1 | 658.83/MAL | K00824 | 21/02/2022 | 28/08/2018 | 22/08/2018 | Books | ||||
Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 29/08/2018 | 658.83/MAL | K00822 | 29/08/2018 | 29/08/2018 | Books | ||||||
Missing | Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 29/08/2018 | 658.83/MAL | K01148 | 29/08/2018 | 29/08/2018 | Books |