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Advertising and promotion: an integrated marketing communications perspective

Belch,George E

Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani - 7th ed. - New Delhi Tata McGraw Hill 2010 - xxxiii,1075p.

ISBN: 9780070144965

Subjects--Topical Terms:
Marketing
Brand Management
Advertising

Dewey Class. No.: 659.1 / BEL

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