Advertising and promotion: (Record no. 8586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220316104025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070144965 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 659.1 |
| Item number | BEL |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Belch,George E |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion: |
| Sub-title | an integrated marketing communications perspective |
| Statement of responsibility | by George E Belch, Michael A Belch and Keyoor Purani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Date of publication | 2010 |
| Name of publisher | Tata McGraw Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xxxiii,1075p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Brand Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Advertising |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Belch, Michael A |
| Role | Author |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Purani, Keyoor |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Full call number | Accession No | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/08/2018 | 659.1/BEL | K01157 | 31/08/2018 | 31/08/2018 | Books | ||||
| Missing | Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/08/2018 | 659.1/BEL | K01158 | 31/08/2018 | 31/08/2018 | Books | |||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 31/08/2018 | 659.1/BEL | K01206 | 31/08/2018 | 31/08/2018 | Books |