Services marketing: integrating customer focus across the firm
Zeithaml, Valarie A.
Services marketing: integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit - 5th ed. - New Delhi Tata McGraw Hill 2011 - xxvii,763p.
9780070700994
Service industries--Marketing
Customer services
Marketing
658.8 / ZEI
Services marketing: integrating customer focus across the firm by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit - 5th ed. - New Delhi Tata McGraw Hill 2011 - xxvii,763p.
9780070700994
Service industries--Marketing
Customer services
Marketing
658.8 / ZEI