Strategic Brand Management :
Keller, Kevin Lane
Strategic Brand Management : Building, Measuring, and Managing Brand Equity - 3 - Delhi Pearson 2011 - 695p.
9788131756898
--Brand Management- Marketing
Strategic Brand Management : Building, Measuring, and Managing Brand Equity - 3 - Delhi Pearson 2011 - 695p.
9788131756898
--Brand Management- Marketing