Strategic Brand Management : (Record no. 8995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00586nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190315170058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180817b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131756898 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Relationship | Author |
| Name of author | Keller, Kevin Lane |
| 9 (RLIN) | 32 |
| Role | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management : |
| Sub-title | Building, Measuring, and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Delhi |
| Name of publisher | Pearson |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | 695p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Brand Management- Marketing |
| 700 1# - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| 9 (RLIN) | 271 |
| Author name | Parameswaran, M.G. |
| Role | Author |
| 700 1# - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| 9 (RLIN) | 272 |
| Author name | Jacob, Isaac |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Edition | 3 |
| Classification part | 658.8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Collection code | Home library | Current library | Date acquired | Purchase price (after disc. etc) | Total Checkouts | Full call number | Accession No | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 17/08/2018 | 599.00 | 4 | 658.8/STRK | K01523 | 20/05/2023 | 05/05/2023 | 05/05/2023 | 17/08/2018 | Books | ||||
| Dewey Decimal Classification | Non-fiction | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 17/08/2018 | 599.00 | 4 | 658.8/STRK | K01524 | 26/07/2024 | 11/07/2024 | 11/07/2024 | 17/08/2018 | Books |