Marketing management: (Record no. 19480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UWSBK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221108180516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180528s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352807383 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Edition No. | 23 |
| Class No. | 658.8 |
| Item number | RAM |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Ramaswamy, V. S. |
| Role | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: |
| Sub-title | Indian context, global perspective |
| Statement of responsibility | by V S Ramaswamy and S Namakumari |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New Delhi |
| Name of publisher | Sage |
| Date of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | xlvii,798p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Marketing--Management |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Namakumari, S |
| Role | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Full call number | Accession No | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 07/11/2022 | 1 | 658.8/RAM | K02124 | 04/12/2023 | 24/11/2023 | 24/11/2023 | 08/11/2022 | Books | Reference copy | ||||
| Dewey Decimal Classification | Unitedworld School of Business, Kolkata | Unitedworld School of Business, Kolkata | 07/11/2022 | 2 | 658.8/RAM | K02125 | 05/09/2024 | 29/08/2024 | 08/11/2022 | Books | Reference copy |