Advertising and Promotion : An Integrated Marketing Communication Perspective (Record no. 6019)

MARC details
000 -LEADER
fixed length control field 00461nam a2200157Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field UWSBA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191012112705.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180528s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780070144965
100 ## - FIRST AUTHOR (IF A PERSON)
Name of author Belch George E
Role Author
245 #0 - TITLE STATEMENT
Title Advertising and Promotion : An Integrated Marketing Communication Perspective
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New Delhi :
Name of publisher Tata Mcgraw-Hill Publishing Company Ltd.
Date of publication 2010
300 ## - PHYSICAL DESCRIPTION
No. of pages 1075p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan (e.g. reference copy) Home library Current library Date acquired Purchase price (after disc. etc) Total Checkouts Total Renewals Full call number Accession No Date last seen Date last checked out Price effective from Koha item type Shelving location Source of acquisition Item MRP (printed price) Public note
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 23/08/2012 0.00 1 4 659.1BEL A01168 04/04/2022 21/02/2022 31/05/2018 Books        
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 23/08/2012 0.00 1 1 659.1BEL A01169 04/12/2019 22/11/2019 31/05/2018 Books        
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 04/09/2012 449.25     659.1BEL A01431 31/05/2018   31/05/2018 Books        
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 04/09/2012 449.25     659.1BEL A01432 31/05/2018   31/05/2018 Books        
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 04/09/2012 449.25     659.1BEL A01433 31/05/2018   31/05/2018 Books        
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 28/10/2013 0.00 4 2 659.1BEL A02262 17/04/2023 31/03/2023 31/05/2018 Books        
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 23/08/2012 0.00     659.1BEL A04537 09/09/2019   31/05/2018 Books General Stacks UWSB Mumbai 550.00 UWSB Library
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 23/08/2012 0.00     659.1BEL A04725 25/09/2019   31/05/2018 Books General Stacks UWSB Mumbai 550.00 UWSB Library
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 23/08/2012 0.00     659.1BEL A04726 25/09/2019   31/05/2018 Books General Stacks UWSB Mumbai 550.00 UWSB Library
    Dewey Decimal Classification     Unitedworld Institute of Management, Gandhinagar Unitedworld Institute of Management, Gandhinagar 23/08/2012 0.00     659.1BEL A06068 12/10/2019   31/05/2018 Books General Stacks UWSB Mumbai 850.00 UWSB Library
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