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Advertising and promotion: an integrated marketing communications perspective by George E Belch, Michael A Belch and Keyoor Purani

By: Contributor(s): Material type: TextTextPublication details: Chennai McGraw Hill Education 2022Edition: 12th edDescription: xxxi,712pISBN:
  • 9789354600807
Subject(s): DDC classification:
  • 23 659.1 BEL
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